Since its launch in 2007, the brand has developed its own unique look. The collections are casual yet feminine and elegant. The styling is progressive without becoming extreem. Typically are the fine materials that are intensively cultivated giving them a weathered, natural look. The collections are developed in the Italian headquarters under Dutch supervision, while the production takes place in there own factory in Bosnia, under constant control of Italian specialists. All the materials are purchased from local suppliers in Italy.